RichardPixel Richard, now I have tried it so here is my feedback. Yes, I do think this is gambling almost in its purest form. It has nothing to do with a pair-game as for ex Memory where cards are briefly shown and cards are lifted in pairs as opposed to one additional card at the time without preview. It also has nothing to do with digging, only the rewards are Diggy related. The price of 2.001 gems of clearing the board of this Black Friday Feature, seems to be way overpriced. People, of course, will try for the regen equip which is just a bit higher as the Parrot from Candyland and +27 (Terra-region) compared to the lower equip from Candyland. But all-in-all you will have to buy cards and spend gems for quite a few number of times before you will have this equip and it's very likely to become more expensive than the average regen equip bought directly from the store. I know you will probably tell me that I will get quite a few other rewards while flipping cards. But are these rewards worth their pricetag to me? As a seller Pixel will probably tell me that it's the going price for these items. But for me it's a "buyer beware"-thing because I never would pay these gem-amounts for these rewards. The most common rewards is the xp, 9.9%. If I would get this reward at my first "payable flip", I would have paid 13 gems for 750K xp. So is 750K xp worth 13 gems to me? No, I have 43,5 million xp to next level. 750K free xp is the equivalent of watching 1 video ad. Certainly that's not worth 13 gems to me. And then I would be so lucky that the 750K xp only costs me 13 gems.... The same goes for most of the rewards, like food and even materials. I think a Black Friday-offer should be an exceptional good offer for the customer and this is just not it... I also find it a pity that not something which was related to digging itself was choosen as a Black Friday-offer and that you did not just make a really good customer offer. This Black Friday-offer as is, I would not recommend to anyone... I am fine with Pixel trying to sell me something for real money, but please consider something I like to buy in future. A straight transaction, not gambling, so I know what you're selling and I know what I am buying.