In my personal opinion....perhaps a completely separate area in the forum could be made that is specifically designed to post ONLY information such as news, updates, changes, offers, specials, etc.
Maybe this specific "News" area could be set up so only Pixel employees & forum moderators/administrators are the only people able to post threads in it so that it doesn't get overrun & confusing with normal players postings.
Unfortunately unless players actually looked in either the "Events" or "General" section of this forum they would have missed out on this announcement.
Not every player has social media accounts such as Twitter, Instagram or Facebook.
I personally do not have such social media accounts myself (due to personal safety & privacy reasons from family violence).
So I personally rely heavily on this forum & I'm sure there are many other players in the same situation.